SEO - Search Engine Optimization

 

SEO stands for Search Engine Optimization. This means, you want your website to be as searchable as possible. You want to be present in most keyword searches of Google, Bing, Yahoo and others. But it is also important that you are careful how you achieve this. If not done properly companies like google and others can punish your website by sending it to the end pages of searches.

 

SOME QUICK FACTS:

The internet has over 200 million users - internet world stats

49% of Internet users utilize Search Engines on a typical day- News Factor Business Report

71% of online shoppers browse multiple stores prior to making a purchase. - Marketingvox

39% of search engine users believe that the companies whose websites are returned among the top search results are the leaders in their field. - iprospect.com

77% of search users choose organic over paid listing when searching and 67% choose organic search when purchasing. - Intraspin.com

 

How is SEO different from placing and ad on the newspaper or yellow pages?
In today's world, most print methods of communication will disappear. With the convenience of "The Internet", less people are reading the news on printed newspaper or using the big old yellow pages book to find someone. So search engines will be come more prominent than they already are.

With newspaper ads you might be paying a campaign and it might get you results however, the day you stop paying the ad will no longer feature which will. All your efforts will be no-existent for the new reader who will not find your ads. SEO builds upon itself leaving a long-term presence you can still purchase Google Ads (Pay-per-click) and appear as sponsored links but you will have the piece of mind that your efforts won't disappear once the ad is removed.

 

How does it work?
Let's start by explaining the logistic behind a search engine (specifically google.com). What matters the most is how relevant a website is based on the keywords typed by the user. The results appear in descending order of how relevant google thinks they are to the particular search. But how is relevance measured? For google, relevance means how many pages point to your website as well as how many of these pages are really content-rich and not just spam with a link pointing to your website. Google also reads you website, in our case http://www.decographic.net and see if the content inside the site is relevant to the search being generated.

Unfortunately some companies have abused the system and say a company that sells fabrics, show use keywords that pertain to that industry and not keywords like "ice cream shops in miami". If google sees that a fabric company or any other business is appearing in keywords that are not related to the nature of the business, it will count it as an invalid link.

Google also looks at how old a website is, and how long they have been relevant for certain keywords so that will also be a bonus. Start early your SEO campaign. You won't regret it! write to fcolombi@decographic.net or call (305) 454-8548 to get more information.